I’m a recent graduate of the Miami Ad School’s 12-week Strategy Bootcamp Certificate Program. While in the program, I worked with art directors and copywriters to create campaigns for spec brand problems.
Below are a few samples of my strategic thinking.
The Fleet
Summary
Task/Problem: Generate brand awareness of the new Miami car club The Fleet
Audience: The Ambition Drivers
Insight: The Ambition Driver’s want of premier car access and community is not being met
Strategy: Showing them that only Miami Vintage can give them a premium experience of the exotic car hobby AND foster great relationships with like minded individuals