I’m a recent graduate of the Miami Ad School’s 12-week Strategy Bootcamp Certificate Program. While in the program, I worked with art directors and copywriters to create campaigns for spec brand problems.

Below are a few samples of my strategic thinking.

Health Ben Berlin Health Ben Berlin

Ikea

Summary

Task/Problem: Ikea is looking to get people to buy its new line of higher end furniture

Audience: The Furnishista

Insight: Your home is your true outlet of self-expression

Strategy: Don’t just get a statement piece of furniture, get a statement home

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